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Alibaba boss seemingly desperate to boost popularity of firm’s WeChat-like programAlibaba chairman Jack Ma Yun has stepped up the e-commerce giant’s battle against internet powerhouse Tencent by telling employees to add at least 100 external contacts to Laiwang, its little-known smartphone messaging application, the mainland’s Caijing Magazine reported.迷你倉Ma (pictured) made the order on Sunday in an internal memo, calling on employees to raise the profile of Laiwang in its competition with Tencent’s popular WeChat app. He implied that those who did not hit the goal would lose their bonus.“I consider those who fail to reach the 100 mark as automatically giving up their bonus,” Ma wrote, saying employees had until the end of November.Laiwang, available since the end of last year, features text and voice chat functions, similar to WeChat. Users log in using their Taobao account. The reaction to Laiwang has been disappointing since it was launch, drawing only one million users, The Wall Street Journal reported.WeChat says it has more than 400 million users, according to a People’s Daily report published in August.Ma said 80 per cent of his own communication was done via Laiwang. Some of his high-profile Laiwang contacts included action film star Jet Li and tycoon Liu Chuanzhi,mini storagehe added.Ma even went so far as to say the success of the app was tied to the group’s upcoming initial public offering.“If we achieve nothing in mobile networking, we should not consider going public,” he wrote.Ma’s strategy seems to have worked, at least for now.Alibaba employees quickly went online to find external chat buddies.“Please friend me if you are on Laiwang, and install the app if you are not using it yet, because I am counting on you for my bonus,” read one Weibo post.“I am blocking all my WeChat messages from now on to support my company’s product,” read another.Mainland internet users chimed in with their analyses of Laiwang’s prospects.“Alibaba is worried about Tencent taking away its users, and its killer platform, Taobao, doesn’t satisfy users’ communication needs,” one blogger said. “Even though Ma’s late to the game, it might still be worth a shot.”Meanwhile, while Alibaba eyes a greater share of the mainland’s mobile internet business, China’s largest search engine, Baidu, has made public its intention to enter the wealth management business with an online platform.Baidu said last week that its new finance platform, scheduled to launch on Monday, would offer a product that aimed to produce an annual yield of 8 per cent for investors, Reuters reported.迷你倉